Belconnen Markets

MARKETS measures 3m high and spans 20m in length

Blade sign

The Belconnen Fresh Food Markets contains some of the best fresh food in Canberra. The markets house 31 specialty stores, offering a variety of market-fresh, one-stop shopping coupled with friendly service and customer attention.

Swell Design Group and Screenmakers created a vast display of colourful graphics, located on the new Choice Liquor outlet building.
 
The entire length of  the building is covered by the branding MARKETS, measuring almost 3m high and spans approximately 20m in length. Each letter has been cut to shape out of 3mm Blue Dibond and concealed fixed to the wall cladding with Sika adhesive and VHB tape.

To add to the overall brand identity, the large blade sign was created using white 3D cut shape acrylic letters on blue painted Dibond panels.This created a clear and distinct image for the market.

 

 

 

Located around the sides of the building, large colourful image panels highlighting the products available at the markets have been created using direct printed Dibond. Each sign measures 3x3m, and is finished with a gloss over-coating to protect the signs from the environment.

 
3D Belconnen Markets & colour product panels

 

 
 
 
Even the rear  of the building has been enhanced through the use of the colourful graphics. The loading dock highlights a 3D Belconnen Fresh Fruit Markets sign, along with colourful product panels. These signs have all been direct printed on 3mm Dibond, complete with an anti-graffiti finish.
 
 

 

 

The overall view from the main car park highlights the combination of clear branding and product image displays creating a vibrant and inviting environment, reflecting the many products and services available at these lively Canberra markets.

 

Overall view from the main car park