Kids at Play is an innovative approach that aims to deliver play opportunities to children and to promote the importance of active play in children’s lives. Included is the Kids at Play - Active Play and Eating Well project - a co-ordinated response to the rising levels of obesity in the community. It focuses on promoting healthy eating and increasing active play and physical activity in young children.
At Screenmakers, we're happy to play our part in supporting this initiative by installing graphics on to the Kids at Play transportation vehicles.
The designs, being bright and bold, convey a sense of fun and play. A number of other promotional materials were produced for the Kids at Play initiative.
The applied graphics were a mix of digital prints on to adhesive vinyl and protective conformable clear vinyl, which were contour cut to shape. In addition, a number of bright, opaque cast vinyls were used to obtain a bright and durable finish.
The result is a group of friendly and vibrant vehicles that bring fun and excitement wherever they go!